What is Marketing and why does my business need it?

Starting a business is like cooking your favorite family recipe—you put your heart into it, and we’re here to help share it with the world. We’re a team that loves working with small business owners like you to make your dream shine, without any complicated stuff.

Meet Sofia, who moved to Camden, New Jersey, to open her Puerto Rican restaurant. Her mofongo and flan are amazing, but she’s wondering how to get folks to her tables. That’s where we step in. We create a website that shows off her dishes, post about her story on social media, or help her restaurant show up when someone searches “Puerto Rican food in Camden.” It’s all about helping Sofia’s community find her.

We’re not about big promises or fancy words. We listen to your story and help your business grow in a way that feels right.

How We Can Support Your Business?

We offer simple ways to help your business connect with customers, and we make it personal for you. Think of us as a friend who’s good at spreading the word. Here’s what we can do for someone like Sofia with her Puerto Rican restaurant.

Branding: We create a logo and style that feel like you. For Sofia, we’d design a logo that brings out the warmth and flavor of Puerto Rican culture.

Website Creation and Social Media: We’ll build a website that feels like your business—fast, easy to use, and works great on phones. For Sofia, we’d make a site with vibrant photos of her tostones, her menu, and directions to her Camden her Instagram, Facebook, and Google Maps accounts. Because we host the site we create, we integrate the main social media channels to her account and so when she makes one post, it goes to four different accounts for greater exposure.

For Sofia, we’d post a video of her cooking or a photo of her smiling with a plate of Arroz con Guandules.

SEO-Search Engine Optimization: We help your business show up on Google. For Sofia, we’d make sure her restaurant pops up when someone searches “Puerto Rican food near me.” Showing up in the first couple of pages of google is critical for business success.

Google Reivews: once a client has had a good experience, she can have access to a barcode that will take her to google review page where she can post her review. Our system automates the review obtaining process via an AI run automation and thus securing the review shows up on Google. In our Google reviews is the most important aspect of a local business and we have found that over 67% of local businesses do not follow up with review requests. We automate this process.

Lead Generation: We set up ways to attract the right customers. For Sofia, we’d add a form on her website for people to sign up for updates or reserve a table. We do this by putting a system in place for each client contacts information. We gather this information from the payment system. We then email or text the clients periodically, again using a workflow automation that notifies the client what that on Sunday there will be serving an insane Shrimp Mofongo.

Client Management: Once a person enters the restaurant and makes a purchase, she becomes a client. This person now should be treated as a life long client. We have found in the local restaurant space that over 38% of sales are from repeat customers. Repeat customers are future sales, therefore, those relationships are managed via a Customer Relations Management database. With this information in hand, we make this customer a life long customer by making data collection and communication with the client a breeze. What data do we collect? what does she normally order? Does she eat alone or does she bring friends? Does she come during the week or only on weekends? Does she order drinks or deserts? All this date is used to calculate how she uses the restaurant and how the restaurant should cater to her.